Xiamen University s began to recruit marketing major undergraduate since 1994, in 2009 began to enroll marketing master and doctoral students, and in 2013 Department of Marketing was formally established.

The Department of Marketing has a well-structured, diverse, young and high-level faculty. Of the 7 full-time faculty members, 2 are professors, 2 associate professors and 4 assistant professors, all of them hold PhDs. Over 70% of them receiving PhD degree from well-known universities, e.g. Case Western Reserve University， Durham University , The Hong Kong University. Recently, faculty in Marketing department have published in leading international journals and national authoritative academic journals, more than 10 papers, undertaken more than 10 national natural science and social science fund project, as well as the Ministry of Education research project and achieved a lot.

In order to cultivate innovators and leaders with theoretical and practical marketing aspects, Marketing department referred curriculum setting from domestic and foreign top business schools, innovated teaching programs to provide quality education for all types of marketing professional students. In addition, the Department held market marketing series lecture monthly, inviting domestic and foreign elite professors, doctoral students to share their latest research results. The department also funded outstanding doctoral students to participate international academic conferences, exchange in world-class business schools, to provide better platform for cultivating creative talents with international perspectives and innovations.