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贾艳丽

系别:市场学系

职称:助理教授

办公电话:

电子邮箱:yanlijia@xmu.edu.cn

Yanli Jia is Assistant Professor of Marketing at Xiamen University. Her research interests include visual information processing, gender difference in consumer behavior, and the effect of social power on consumer decision making. Her research has been published in multiple journals in Marketing, such as Journal of Consumer Psychology, Psychology & Marketing, etc. Jia received her Ph.D. degree from the Chinese University of Hong Kong. 

Ph.D. in Marketing, 2015

Faculty of Business Administration, The Chinese University of Hong Kong


M.Phil. in Information Systems, 2010

College of Business, City University of Hong Kong


B.A. in Accounting, 2007

School of Management, Shandong University, China


2016.3-present, Assistant Professor, School of Management, Xiamen University


Selected Publications:

(#=first author, *=corresponding author)

1.      Yanli Jia#, Yunhui Huang, Robert S. Wyer, & Hao Shen (2017). Physical Proximity Increases Persuasive Effectiveness through Visual Imagery, Journal of Consumer Psychology, forthcoming.

2.      Yunhui Huang, Yanli Jia*, & Robert S. Wyer (2017). The Effects of Physical Distance from a Brand Extension on the Impact of Brand-Extension Fit, Psychology & Marketing, 34(1), 59-69. 

3.      Yanli Jia #, Libo Liu (forthcoming). Do Consumers Always Follow a "Useful" Reviews? The Interactive Effect of Review Valence and Review Usefulness on Consumers' Purchase Decisions. Journal of the Association for Information Science and Technology (JASIST).  

 


 

Consumer Behavior (Undergraduate)

Advanced Seminar in Consumer Behavior (Postgraduate)




(该部分数据内容来源:从师资科研管理系统调取,由教师本人填写。)


    >> 期刊论文(MORE)

  • [1] Yanli Jia, Yunhui Huang, Robert S. Wyer, Hao Shen. Physical proximity increases persuasive effectiveness through visual imagery. Journal of Consumer Psychology. 2017.27(4):435-447
  • [2] Yunhui Huang, Yanli Jia, Robert S. Wyer Jr.. The Effects of Physical Distance from a Brand Extension on the Impact of Brand-Extension Fit. 其他. 2017.34(1):59–69

  • >> 其他出版物论文(MORE)


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    >> 科研基金(MORE)

  • [1] 权力感让人更具耐心还是失去耐心?基于动机视角考察权力感对消费者等待行为的不同影响,主持人,国家自然科学基金青年科学基金项目 , 项目编号:71702159, 2018.01-2020.12

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