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市场营销系列学术讲座(第六十讲)

发布者:沈阿平  发布时间:2018-10-22 15:46:00   


演讲题目:Information Provision and Streamlined Medical Service: Evidence from a Mobile Appointment App

演讲嘉宾:Yang Nan,National University of Singapore Business School

演讲时间:2018年11月1日(周四)上午10:30-11:30

演讲地点:南强二107室

主持人:高月涛助理教授

文章摘要:

We examine a mobile outpatient appointment app---a light-weight information technology innovation---launched by Chinese hospitals. The objective is to assess the effect of information provision and a streamlined appointment process on hospital operations and the alignment of healthcare supply and demand. Using a longitudinal dataset on hospital operation and a difference-in-differences model, we document that the app increases completed hospital consultations by 9.5%, by boosting registrations by 4.8% and reducing appointment cancellations by 3.4%. The app improves queuing efficiency in overcrowded hospitals and draws demand for underutilized ones. It results in a better match between patient demand and hospital service by directing patients to the hospital and department more suitable to one's medical conditions and to less busy days. Subsequent app launches shorten average waiting time for booked appointments.

个人简介:

Dr. Yang Nan is an assistant professor at National University of Singapore Business School, jointly appointed at Department of Marketing and Department of Strategy & Policy. He obtained his Ph.D. in Economics (cum laude) from VU University of Amsterdam in 2012, after receiving B.A. in Economics and B.Sc. in Applied Mathematics from Peking University in 2005. His research areas include empirical industrial organization, quantitative marketing, and behavioural economics. His work has appeared in journals such as Econometrica, Marketing Science, and Management Science.